La Leche League

a group of moms from the Chicago suburbs got together to form a breast-feeding support group they called La Leche League. They were Catholic mothers, influenced by the Christian Family Movement, who spoke of breast-feeding as “God’s plan for mothers and babies.” Their role model was the biblical Eve (“Her baby came. The milk came. She nursed her baby,” they wrote in their first, pamphlet edition of The Womanly Art of Breastfeeding, published in 1958).

They took their league’s name, La Leche, from a shrine to the Madonna near Jacksonville, Florida, called Nuestra Señora de La Leche y Buen Parto, which loosely translates into “Our Lady of Happy Delivery and Plentiful Milk.” A more forthright name was deemed inappropriate: “You didn’t mention breast in print unless you were talking about Jean Harlow,” said co-founder Edwina Froehlich. In their photos, the women of La Leche wear practical pumps and high-neck housewife dresses, buttoned to the top. They saw themselves as a group of women who were “kind of thinking crazy,” said co-founder Mary Ann Cahill. “Everything we did was radical.”

La Leche League mothers rebelled against the notion of mother as lab assistant, mixing formula for the specimen under her care. Instead, they aimed to “bring mother and baby together again.” An illustration in the second edition shows a woman named Eve—looking not unlike Jean Harlow—exposed to the waist and caressing her baby, with no doctor hovering nearby. Over time the group adopted a feminist edge. A 1972 publication rallies mothers to have “confidence in themselves and their sisters rather than passively following the advice of licensed professionals.” As one woman wrote in another league publication, “Yes, I want to be liberated! I want to be free! I want to be free to be a woman!”